icare

The team at Encore Tissue approached us to update their existing packaging for their eco brand ‘icare’ wanting to deliver a stronger recycled call out. On reviewing their existing brand assets and colour strategy the toilet tissue packaging didn’t visually communicate softness, a barrier to entry for the category.

 “ The mill helped us take the icare design to the next level. They were strategic and considered in developing a design that highlighted and built on our core brand values. We are really pleased with the results and feel they have really helped us evolve the brand to a stronger place. ”

/  LUKE PETERS, GENERAL MANAGER, ENCORE TISSUE  /

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