Cheer

Having worked on the Cheer brand for many years, we are very familiar with the key brand assets and the hierarchy of communication on pack. A new leaf was created to clearly differentiate the product whilst retaining all the other key visual equities to reassure consumers of the product quality and taste they expect from the Cheer product range.

A redesign of the core range of slices for Cheer, has seen the brand own more of its distinctive blue brand colour with a modernised consistent ribbon to communicate the variant across each of the SKUs.

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