The Mill Brand Design
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Owning urban health

THE CHALLENGE / In a category dominated with aspirational lifestyle imagery the brand looked dated and worthy, needing a whole new look and feel to appeal to its busy urban demographic.

THE BRAND ASSETS / A simple yet effective shape for the brand was created to allow the brand to own imagery in a distinctive way, key for social media and marketing.

THE IMPACT / The redesign has allowed the brand to gain listings in Costco, with it’s only competitor being Boost Juice, a huge global player.


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