The Mill Brand Design

Strengthening this retro classic

THE CHALLENGE / Sungold Flavoured Milks haven’t been redesigned since launch in 2004. Our brief was the bring the flavoured milks up to date whilst not losing its connection to the Victorian coast where the brand originates.

THE BRAND ASSETS / The new design heroes the brand mark, previously an after thought at the top of the carton. By using a retro aesthetic, often found in Australian surf brands, the overall design feels familiar and right for Sungold.

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