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They were strategic and considered in developing a design that highlighted and built on our core brand values. ” LUKE PETERS / GENERAL MANAGER / ENCORE https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1754359226419-N1JSJ0B75KEL66BVA1RR/iCare+Case+study+v2-04.jpg iCare https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1755567923195-N2ZM4W9FYPFN5QSRF0AM/iCare+Case+study+v2-07.jpg iCare https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1754445633926-I15UGHEW7PNF499O13ZN/iCare+Case+study+v2-06.jpg iCare https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1754445665724-0UHAYTW7V86UZILFSQVN/iCare+Case+study+v2-01.jpg iCare http://www.themillbranddesign.com/new-gallery-1 daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1782886175524-6CI6CTP2FZDJ1QU0QES4/TMWEtransfer-01.png New Gallery https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1782886133530-FP5QUUK1Q4I93PBIH5DX/TM+christmas-01.png New Gallery https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1782886175524-6CI6CTP2FZDJ1QU0QES4/TMWEtransfer-01.png New Gallery http://www.themillbranddesign.com/new-gallery-2 daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1782889305748-1M0N3EGWB5HVB2O9K9SJ/TM+texture+1.jpg New Gallery https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1782889305748-1M0N3EGWB5HVB2O9K9SJ/TM+texture+1.jpg New Gallery http://www.themillbranddesign.com/contact daily 0.75 2026-08-04 http://www.themillbranddesign.com/new-page daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/c1f1f7e2-d699-49b5-b8bf-bebb91bff33f/TMWEtransfer-01.png New Page http://www.themillbranddesign.com/new-page-1 daily 0.75 2026-07-01 http://www.themillbranddesign.com/new-page-3 daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/c3d32e0c-7f41-449e-86cf-96c23e08d909/TM+texture+1.jpg New Page http://www.themillbranddesign.com/new-page-4 daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/d2a93014-bf0f-42d3-b885-c14db14e0757/TM+texture+1.jpg New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.themillbranddesign.com/new-page-5 daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/be2d3c72-d596-43b1-8189-d096eff8ff38/TM+texture+1.jpg New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.themillbranddesign.com/welcome daily 1.0 2026-08-04 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/b345814a-c46c-46b0-9950-f3b1782ba960/Firefly+make+the+shapes+build+out+from+the+logo++89654.gif Welcome - Packaging that grows brands A founder-led branding agency creating consumer brands people choose. https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/a293426d-a0b8-4efa-89e5-8a5c3ce402af/TM+animation+1ai-04.jpg Welcome Why use the mill? 30 years designing consumer brands has taught us one thing. Growth doesn’t come from looking different, it comes from becoming impossible to mistake for anything else. https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/3aaba812-1d24-4c0a-aad8-51ae10abb2ad/TM+animation+1ai-02.jpg Welcome - Brand Creation nothing but a blank page https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/e3eab08f-729e-4d54-a24b-a54bc258ed47/TM+animation+1ai-08.jpg Welcome - Brand Stand Out strengthening not suffocating https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/38cbec8c-98c1-4b8b-b507-d934b7e5e17b/TM+animation+1ai-09.jpg Welcome - Brand Repositioning looking for a tree change https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/bad36896-5419-4e56-9bd4-92341f708c83/TM+animation+1ai-10.jpg Welcome - Brand Building new products same unmistakable brand http://www.themillbranddesign.com/about daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/99b1717f-4ad0-44a8-8a23-88b2a318f83a/Firefly+fade+between+the+two+frames+631633.gif About https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1591164384196-D7PEX0DM48JT5J8C9F6U/Claire+at+the+mill.jpg About https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/1591164415493-VWY4CQ5GHEV4O2E5FOKS/Rob+at+the+mill.jpg About http://www.themillbranddesign.com/new-page-28 daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/600b0e57-f0e7-4fb6-95ca-02ca5e0960c1/TM+home+web+page-09.jpg New Page https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/c379eace-0548-430e-a282-e53408f22e33/iCare%2BCase%2Bstudy%2Bv2-02.jpg.webp New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/33ce9668-5adc-4f57-8558-7c5888447702/iCare%2BCase%2Bstudy%2Bv2-03.jpg.webp New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/b68a7a45-1ac7-4888-9e29-15e5bec0c8e5/iCare%2BCase%2Bstudy%2Bv2-05.jpg.webp New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.themillbranddesign.com/new-page-2 daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/7ad61505-27c5-459c-94ac-e332283f53cb/iCare%2BCase%2Bstudy%2Bv2-02.jpg.webp eco https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/ee33105c-4378-40fa-903c-1f4fcffeddde/iCare%2BCase%2Bstudy%2Bv2-03.jpg.webp eco - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/6a5d98b5-adee-4eeb-9230-87cfbffff68b/iCare%2BCase%2Bstudy%2Bv2-05.jpg.webp eco https://images.squarespace-cdn.com/content/v1/57317096e32140d252fa5908/e10a934f-48c4-4dfc-b3e2-3574a39b619f/iCare%2BCase%2Bstudy%2Bv2-04.jpg.webp eco - Make it stand out Whatever it is, the way you tell your story online can make all the difference.