THE CHALLENGE /To inspire confident home cooks who are passionate about using quality ingredients everyday.
THE BRAND ASSETS /The Mil Lel logo has been modernised and a new roundel created to reinforce the brand positioning. Different cuts of parmesan have been paired with complimentary ingredients to bring to life the creativity (and messiness) that goes into cooking a meal. Through colour, photography and clear product descriptors each variant is distinctive and delivers easier navigation for consumers at fixture.
THE IMPACT /“This design was one of the first concepts presented and brought the brief to life perfectly. The packaging has inspired the new social media campaign and sets an exciting direction for the brand.”
Briony Wringe, Marketing Manager, Saputo Dairy Australia