THE CHALLENGE / The brand mark was almost like an after thought on the old packaging with the rest of the front face having so many call outs and messages it was hard to know where to look. Our challenge was to simplify the design whilst not losing the personality and quirk of the brand.
THE BRAND ASSETS / Through evolving the brand identity and adding in a new ownable element to the mark, the brand now feels much more integrated into the design. The new Harvest Box symbol allows the brand to use a shorthand off pack and across other media. Different fonts have been created for each variant to bring the brand personality to life with key health information now all in one place.