The Mill Brand Design
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Capturing the purity of the region

THE CHALLENGE / To bring to life this inspiring region of Victora, tapping into those consumers wanting to support a provenance dairy brand.

THE BRAND ASSETS / By using a photographer local to the region, we were able to capture both coastal and countryside views at different times of the day, bringing to life the different products within the range. Through the italicisation of ‘Great’ in the brand mark we wanted to reinforce how special this region is in Australia, both for locals and those visiting the area.

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