Establishing premium simplicity across a broad portfolio
THE CHALLENGE / Arkadia have been supplying cafes for over 15 years with a variety of drinking chocolates, chai teas and frappes. Their outdated packaging was kept hidden under cafe counters and in cupboards, limiting brand awareness.
THE BRAND ASSETS / Through the creation of new brand identity, bespoke pattern and background texture, the brand now has a distinct look across foodservice products and consumer packaging, setting the direction for innovation and stretch into other categories.
THE IMPACT / “The Mill have developed a design which not only premiumises the brand but has been extremely well received by our customers. It has created a platform for innovation and we are seeing a positive growth in sales.”